Brand sprint
Name, mark, type system, voice. Decided in one room over five days. No committees, no rounds.
Work/Fintech · pre-seed
Fintech · pre-seed · 2025
A pre-seed founder had $50K personal capital, a sharp idea, and four conversations queued with seed investors. Eight weeks later we'd shipped a working product, a brand, and a pitch deck. Two weeks after that, they closed a $3.2M seed round.
$50K personal capital. Four conversations booked with seed investors. No product, no brand, and no time. The standard pre-seed problem: investors want traction, the founder needs capital to build it. The thinking we agreed on with the founder: build the right slice fast, demo it during the round, close on momentum instead of slides.
Two weeks for brand and product surface design. Four weeks to ship the one workflow that demos in 90 seconds. Two weeks to bake the deck. We built for one specific investor question (show me the system, not the slides) and cut every feature that did not answer it. The 12-feature roadmap became one workflow. The cut features were rebuilt in month two with the new capital.
Name, mark, type system, voice. Decided in one room over five days. No committees, no rounds.
Onboarding, dashboard, and the one workflow that demos in 90 seconds. Designed in Figma, prototyped clickable by end of week three.
Next.js, Supabase auth and DB, Stripe billing. Deployed continuously. Live URL by end of week four. Live billing by week six.
Narrative, slides, demo recording, dry runs against three friendly investors. The deck wrapped around the live product, not the other way around.
One day on strategy. Four days on identity. Brand decisions locked end of week.
UX flows, key screens, motion. Clickable prototype on Figma.
Live URL by end of week four. Stripe billing live by week six. Daily commits.
Deck, demo dry runs, three friendly-investor rehearsals. Roadshow prep.
Lead investor + 2 strategic angels. Closed 14 days after the deck went out.
Of the four queued meetings, three offered terms.
AWS Activate, Anthropic startup, Stripe Atlas, Vercel, Supabase, Notion.
I walked into every meeting with a live product. Two of them logged into it during the call. That's what closed the round.